We recently came across an interesting article and discovered that women entrepreneurs tend to overlook the importance of email marketing. Check out this trending blog post from Profit Lovers, which dives into the 7 Reasons Women Don't Use Email Marketing.
In the post, business strategist and coach Melanie Miller stresses to her fellow female business owners that it's easy to jump straight to social media and try to build an audience through platforms like Facebook. While social media can be a helpful tool in getting a brand or company off the ground, it's not a sustainable strategy for growing your client base.
Melanie suggests list building and email marketing as a necessary, even mandatory, strategy for building your business. It's best practice to consider building an email list by capturing emails from the traffic that comes across your website, then consistently sending your audience updates, newsletters and promotions.
Melanie works specifically with women in business, supplying helpful insights based on years of experience as a general manager for multi-million dollar businesses. According to her website, Melanie has coached over 100 small business owners in the past six years.
Be sure to read through Melanie's article to see why women are ignoring list building and why you need to take this practice seriously.